It's somewhat of a scam.  What they didn't mention is that you have to attend timeshare presentations.
I googled the company and a lot of people have shared the following...
The 90 minute timeshare presentation (in Cancun and Orlando) is actually at least 3 hours
It isn't all-inclusive.  If you want that option, you have to add $99USD/night.
The hotels are 2-3 stars, not the 5 star plus they mentioned
You have to pay a reservation fee and hotel tax
Flights to Cancun cost as much as an all-inclusive package itself so is it really worth it?!

call customer service at bell canada (416) 310-2355 and tell them to speak to the fraud department and tell them what happen to you and these nuts callls

I got a call along the same lines of what you will read elsewhere on this site. Bell told me, automated at first, i won 100,000 free bonus points towards vacations. I actually spoke to Danial for piliminary infoformation, ( all bogus on my part ), then had all that info confirmed a service represenative. Dillon the service rep asked for my credit card # and my permission to extract $698 for a double vacation worth $3600. PLEASE be aware of this second phone # pulling the exact same scam...(403) 674-2323 from Alberta. As in the case of the other #, it will be out of service when you call back.

I was very hesitant as well. What sounds too good to be true usually is. I had won 100,000 air miles too from the automated system! I however opted out of the Orlando trip and just went for the Cancun trip for $349.00 USD. I checked with my credit card, and there is no fraudulent warning. I am also waiting to what Susan will say. Once I receive my package and book my trip, and go on the trip, I will re-post my experience.

Missed call no voice mail was left, seem kinda weird thats it all seems to be cell numbers they are calling

Received a call on my cellphone at 4:50pm. It says I won 3000 travel dollars. Press 1 to accept. I did not press anything and after 10 seconds it automatically disconnected.